![]() NME has currently signed up Mel Gibson's Icon studios as a content partner, but no major studio has yet embraced the new technology. One PC World writer who saw the HD VMD system in operation at a trade show commented, "The movies looked very good-not as stunning as I expected, but I'd just arrived from the CEDIA show floor, where every television vendor uses phenomenal, highly doctored content to show off their products." Even if VMDs don't take off, buyers get a progressive scan DVD player that does upscaling and features an HDMI output and plenty of consumer-friendly codecs. Still, unless the company can boost the number of available titles on VMD, this may prove a tough sell. In the US, where few content licensing deals have been signed, New Medium Enterprises is pitching the player as a DVD player on steroids, with the new HD VMD format as an added bonus. New Medium Enterprises also announced last week that the player will soon be available in Europe for €179, though the company also plans to focus on emerging markets like China and India that are more sensitive to price. With the new devices requiring both the purchase of new hardware and new content, HD VMD faces an uphill battle, especially as HD DVD and Blu-ray player prices drop. Commercial content is encoded with the proprietary HD VMD codec, though the player can also decode MPEG-2, MPEG-4, VC1, WMV 9, and H.264. The extra layers give the discs a capacity of 30GB apiece. To boost the capacity of traditional red-laser DVDs, VMDs have more than two data layers, which is the maximum for traditional DVDs. HD-VMD is based on current red laser technology and relies on the same. In fact, the hardware is essentially a DVD player with new firmware that can address the multiple layers in VMDs. Even though Toshiba sold over 90000 99 HD DVD players over the weekend. HD VMD players are cheap because they ditch the expensive move to blue-laser technology and stick with the well-known red lasers currently used in CD and DVD players. Nevertheless, New Medium Enterprises' proprietary HD VMD players are starting to show up for under two Benjamins, but of course, there's only a handful of notable films available on the format (for. Surprise! The new format is actually launching on schedule and will be available in late October for $199. HD VMD media players HD VMD Media Player Duo (2 layers single side-9 GB HD VMD disc) and HD VMD Media Player Quattro (4 layers single side-20 GB HD VMD disc). We covered the technology earlier this year, back when the company was predicting it would appear in the third quarter. New Medium Enterprises, developer of the red laser-based high definition versatile multi-layer disc format, is to offer a range of HD VMD products. London-based New Medium Enterprises has just announced the imminent availability of its HD VMD (Versatile Media Disk) player, which promises to bring 1080p video to high-definition TV screens for under $200. ![]() ![]() The Blu-ray versus HD DVD battle has been underway for some time now, but a third contender is about to join the fracas.
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